In 2016, Picton residents were given the chance to have their say on new welcome signs. The project was led by the Picton Smart + Connected identity working group in conjunction with Marlborough District Council. PS+C consulted with iwi, businesses and other stakeholders to come up with the the tagline 'Heart of the Sounds'.
The purpose of the signs is not to direct people towards town or certain activities, it's simply to welcome them.